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I continuously study visual trends, track industry leaders, and read relevant articles to stay current in UI design and maintain a rich source of inspiration for my work.
I begin by thoroughly understanding my client's business model and user base, pinpointing pain points to create solutions that align with their goals.
In my approach to every project, I benchmark to uncover best practices and draw inspiration, emphasising the importance of forging a unique path and sharing distinctive narratives for my clients.
I strive for a straightforward, intuitive design, exploring inventive solutions, as good design should be invisible.
In my design process, prototyping and user testing are essential to validate designs in realistic settings, prioritising user feedback over my personal preferences for features that align with their needs and preferences.
I focus on sustainable design with a strong brand identity, utilising design systems, layout grids, and pattern libraries to ensure consistency and facilitate a smooth design integration when developing.